This project requires you to set a problem and provide a unique, innovative, creative, informed and culturally aware solution. Projects are to be negotiated with your tutor through an initial proposal written up in your online workbook - blog. It is essential that the production work is informed by critical debate underway in seminars and lectures.
This is in contribution to the development of your professional practice and your final year project. It is essential that the development and production of the project is informed by critical debate underway in seminars and lectures. The proposal must include description of the topic, evidence of relevant research, critical references (bibliography, netography, filmography, etc), illustrations, diagrams, technical solutions and a realistic production timetable. This proposal contributes an important component of the overall mark, as it sets out aims and objectives against which the project will be assessed.
It will be assessed informally in week 19 and 20 in term 1.

You are required to produce and keep updating online workbook/blog (that works as a traditional ‘workbook’) that document your individual research and development of idea for the practical project. The document needs to include terms of reference (critical sources) relevant to your area of research, any ideas or examples that may support your project. It needs to be included on your website and will be assessed as part of your project.

Assessed Skills:
1. Analysis and problem solving
2. Research and critical context
3. Realization
4. Innovation and Creativity
5. Integration of technical, creative and contextual skills

Cognitive abilities:
C6: Reflection and communication: present succinctly to a range of audiences (orally, electronically or in writing) rational and reasoned arguments that address a given information handling problem or opportunity. This should include assessment of the impact of new technologies.
C9: Critical discourse: engage critically with major thinkers, debates and intellectual paradigms within the field and put them to productive use.
C10: Contextual awareness: an understanding of key production processes and professional practices relevant to media, cultural and communicative industries, and of ways of conceptualizing creativity and authorship.

Practical abilities:
P8: The ability to initiate, develop and realise distinctive and creative work within various forms of writing or of aural, visual, audio-visual, sound or other electronic media;

Transferable skills:
T6: Generate ideas, concepts, proposals, solutions or arguments independently and/or collaboratively in response to set briefs and/or as self-initiated activity.